Leading the Campaign: The President and Fundraising in Higher Education

by Michael J. Worth

Overview

Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.

Product Details

ISBN-13:	9781475828856
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	12/31/2016
Edition description:	2nd Edition
Pages:	210
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University and founder of Michael J. Worth & Associates LLC, a Washington, DC based consulting firm that provides fundraising and management advice to colleges, universities, and schools; national institutions and associations; and nonprofit organizations. He was previously director of development at the University of Maryland and vice president for development and alumni affairs at the George Washington University and has extensive experience in the planning and direction of comprehensive campaigns.

Table of Contents

Preface Acknowledgments 1 The Comprehensive Campaign 2 Campaign Phases: Key Decisions and Tasks 3 The Campaign Team 4 Campaign Goals, Priorities, and Objectives 5 Campaign Resources and Policies 6 Executing the Campaign 7 The Art of Fundraising 8 Post-Campaign Evaluation, Planning, and Stewardship 9 Campaign Communications and Events Conclusion About the Author Index

Editorial Reviews

In an era where campaigns play an ever-increasing role in the lexicon of philanthropy for educational institutions, this second edition of Michael Worth’s Leading the Campaign offers a helpful perspective on history, context and opportunity from a U.S. perspective. It provides a timely resource to presidents, chief advancement officers, and everyone involved with a campaign in higher education.

Sue Cunningham

With an emphasis on the president's leadership role, Michael Worth's book is a clear and thorough guide to all aspects of a campaign, from goal-setting and gift acceptance policies to solicitation and stewardship. It will be a valuable resource for presidents and everyone involved in a comprehensive campaign.

Lester Lefton

Richly informed by his highly successful careers as a fundraising leader, consultant, teacher and researcher, Michael Worth’s Leading the Campaign is absolutely essential reading for every president considering or undertaking a campaign. Every stage of the process is covered in detail, with insightful examples drawn from successful campaigns at a variety of colleges and universities.

Robert R. Lindgren