Lean B2B: Build Products Businesses Want

Startups don't have infinite runway.

To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere.

The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it's just not catered to the enterprise or B2B journey.

Founders can create their own processes through patchwork at the cost of trial and...