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Learning Google Analytics: Creating Business Impact and Driving Insights

By Mark Edmondson
Paperback
$65.99
By Mark Edmondson
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Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.

Author Mark Edmondson, Google developer expert for Google A...

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ComputersDatabase ManagementDatabases - General & Miscellaneous