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Ledes to Leads: A Journalist's Guide to a Career in Marketing
By Bryan Falla
eBook
$5.99
By Bryan Falla
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When readers abandoned newsprint for screens, something unexpected happened. The very skills newsrooms no longer valued became marketing's most coveted currency.
From shrinking newsrooms to expanding opportunities, Ledes to Leads charts a clear path for journalists navigating the transition to content marketing. Drawing on the author's journey from copy editor to marketing strategist, this guide transforms your existing skills into valuable assets for a growing industry that rewards what jou...
From shrinking newsrooms to expanding opportunities, Ledes to Leads charts a clear path for journalists navigating the transition to content marketing. Drawing on the author's journey from copy editor to marketing strategist, this guide transforms your existing skills into valuable assets for a growing industry that rewards what jou...