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Legends and Soles: The Memoir of an American Original

By Sonny Vaccaro, Armen Keteyian
eBook
$6.99
By Sonny Vaccaro, Armen Keteyian
3|
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The founding of Nike as told in Shoe Dog is only part of the story, it doesn’t recognize the genius marketing coup that changed the fortunes of the company.

The film “Air” highlighted Sonny Vaccaro's brilliant signing of NBA legend Michael Jordan to Nike as a rookie, but the movie’s scope didn’t include the beginning and everything that happened after the Jordan signing revolutionized sports marketing and entertainment. In Legends and Soles, Vaccaro reveals the rest of the story from a neve...

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