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About the Author
Table of Contents
Chapter 1 What is LinkedIn?
LinkedIn Skeptics: Why Do You Need to Be on the Network Anyway?
LinkedIn vs. Other Social Networks
LinkedIn's Value for Job Seekers
LinkedIn's Value for Businesses, Marketers, and Sales Pros
Paid vs. Free Accounts on LinkedIn
The Top Nine LinkedIn Tools to Explore
Chapter 2 A Strong Personal Profile
A Tour of Your Personal Profile Page
The Start to an Exceptional LinkedIn Profile
What's in a Name?
Make Sure the Camera Loves You
Writing a Headline that Pops
Location, Location, and… Industry!
How Contacts Get in Touch with You
The Value of Your Projects on LinkedIn
Privacy Settings: Can You Be Too Public?
Beefing Up Your Resume Through "Experience"
The Importance of the Summary Section
Additional Profile Sections to Explore
Don't Forget to Include a Recommendation (or Two, or Three)!
Skillfully Select Your Skills & Endorsements
Maximize Your Profile with Media
Chapter 3 Company Pages
Is a Company Page Right for Me?
Company Page vs. Personal Profile
Company Page Basics
How to Create a Company Page
How to Add Content to a Company Page
Adding a Company Page Banner
How to Create a Standout Company Page
Field a Company Page Go-To Team in Your Company
Employ Excellent Branding
Inspire Engagement with Your Followers
Define Your Ideal Customers and Their Needs
Take Advantage of Video
Create a "Follow Us" Button for Your Company Website
Examples of Great LinkedIn Company Pages, Showcase Pages, and Career Tabs
Chapter 4 Groups
LinkedIn Groups 101
Why Do Groups Matter on LinkedIn?
What Can I Accomplish through LinkedIn Groups?
How Many Groups Should I Join?
Should I Receive or Opt Out of Group E-mails?
Which Types of Groups are Right for Me?
How Do I Find My Best Groups?
LinkedIn Group Use Basics
The First Three Steps After Joining a Group
Posting to LinkedIn Groups
Conducting Successful Group Searches and Finding the Most
Valuable Group Members
Tools for Finding Great Group Material
Should I Start My OwnLinkedln Group?
Using LinkedIn Groups for Great Results
How to Use Groups for Amazing Networking
How to Use Groups to Find a Job
How to Use Groups to Generate Sales Leads
Groups to Consider Joining
The 14 Best LinkedIn Groups for Job Seekers
The 15 Best Groups for Entrepreneurs and Business Professionals
Chapter 15 Searching
How Keywords Work on LinkedIn
How to Keyword-Optimize Your Profile in Two Steps
How to Keyword-Optimize Your Company Page in Three Steps
Keyword Optimization for Job Searching
How to Search for and Nurture Potential Customers
How to Search for a Job
Openly Hunting for a Job?
Job Searching Under the Radar?
Advanced People Search
The LinkedIn Job Search App
Chapter 6 Connecting
How to Import My Contacts on LinkedIn
Whom Should I Connect with on LinkedIn?
Connecting with Competitors
The Importance of "Who's Viewed Your Profile"
Everything about the "People You May Know"
Referrals on LinkedIn
The Art of LinkedIn Recommendations
Getting Introduced on LinkedIn
How to Grow Your LinkedIn Connections
How Many LinkedIn Connections Should I Have?
When to Get Rid of a LinkedIn Connection
Chapter 7 Getting the Most Out of Your Connections
How Sorting and Filtering Your Connections Helps You Win on LinkedIn
Effective Messaging on LinkedIn
Effective Tagging on LinkedIn
The Art of Relationship-Building on LinkedIn
Final Thoughts: You Get Out What You Put In