What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations.
About the Author
BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.
Table of ContentsIntroduction: How Nonprofits Can Improve Donor Bonding and IncreaseIncome Through Market Research.Understanding the Many Different Ways to Listen to YourDonors.An Overview of the Survey Process.Designing Survey Research.Designing the Questionnaire.Designing Individual Questions.Putting it All Together.Administering the Survey.Analyzing the Survey Results.Preparing an Effective Survey Report.The Nonprofit Researcher's Toolbox.Conclusion.Resource 1: When and How to use a Professional Researcher.Resource 2: The Nonprofit Researcher's Toolkit.