Listening to Your Donors

Listening to Your Donors

by Bruce Campbell


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Product Details

ISBN-13: 9780787950378
Publisher: Wiley
Publication date: 07/31/2000
Series: Jossey-Bass NonProfit and Public Managem
Pages: 240
Product dimensions: 6.28(w) x 9.41(h) x 0.85(d)

About the Author

BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.

Table of Contents

Introduction: How Nonprofits Can Improve Donor Bonding and IncreaseIncome Through Market Research.

Understanding the Many Different Ways to Listen to YourDonors.

An Overview of the Survey Process.

Designing Survey Research.

Designing the Questionnaire.

Designing Individual Questions.

Putting it All Together.

Administering the Survey.

Analyzing the Survey Results.

Preparing an Effective Survey Report.

The Nonprofit Researcher's Toolbox.


Resource 1: When and How to use a Professional Researcher.

Resource 2: The Nonprofit Researcher's Toolkit.

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