Little Reasons, Big Consequences: Why Your Investment Returns Stink:

Every investor thinks they're rational. The data says otherwise.

Most portfolios don't fail because of a single catastrophic decision. They fail because of a series of small, seemingly reasonable choices that compound quietly over time — concentration risk mistaken for conviction, emotional reactions disguised as discipline, strategy switching dressed up as adaptation.

In Little Reasons, Big Consequences, Brad Roth draws on decades of systematic investing to break down the twelve most common ...