Look at More: A Proven Approach to Innovation, Growth, and Change

Look at More: A Proven Approach to Innovation, Growth, and Change

by Andy Stefanovich


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Praise for Look At More

"Andy Stefanovich is a masterful storyteller and a true 'curator of inspiration.' Look At More gives you a dose of Andy's adrenaline and creative can-do spirit, and it provides you with a powerful how-to guide for inspiring workplace innovation that lasts."—Beth Comstock, chief marketing officer, GE

"Andy Stefanovich has always exhorted his clients to 'look at more stuff, think about it harder.' With this inspired and inspiring book, he shares dozens upon dozens of ways to put that principle to work. Look At More offers a way to real business transformation." —Daniel H. Pink, author, A Whole New Mind and Drive

"Andy offers the reader a unique insight into what it really takes to create innovation within the structure of a corporate environment today. Andy doesn't think outside the box. He blows it up and starts again, helping large corporations think and behave like start-ups." —Duncan Wardle, vice president, Creative Inc., Disney Company

"Andy Stefanovich delivers a host of innovative approaches to transform you and your business. The addictive narrative, while informative and actionable, is as creative as he wants us all to be."—Ivy Ross, executive vice president, marketing, Gap Brand at Gap Inc.

"Look At More gives business leaders a practical and comprehensive framework to build, maintain, and most importantly inspire innovation not only at work but in all parts of life."—Stew Friedman, Wharton professor and author, Total Leadership

Product Details

ISBN-13: 9780470949771
Publisher: Wiley
Publication date: 04/19/2011
Pages: 208
Product dimensions: 5.64(w) x 8.50(h) x 0.82(d)

About the Author

Andy Stefanovich, chief curator and provocateur at Prophet, has spent the past twenty years helping the world's leading companies drive innovation from the inside out. In 1990, Andy cofounded Play, a creativity and innovation company, which changed the way business does business. Play and Prophet joined forces in 2009. A popular and dynamic speaker, Stefanovich frequently delivers keynote addresses to leading international organizations and has been featured on CNBC and MSNBC. He lives in Richmond, Virginia. For more information, please visit www.prophet.com/lookatmore

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Table of Contents


1 Mood.

2 Mindset.

3 Mechanisms.

4 Measurement.

5 Momentum.

6 Full Circle: The Sixth M.

Appendix: The Scientific Stuff.



About the Author.


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Look at More: A Proven Approach to Innovation, Growth, and Change 5 out of 5 based on 0 ratings. 2 reviews.
NathanIves More than 1 year ago
Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Andy’s framework specifically targets the liberation of the ’5Ms’ of innovation: - Mood: attitudes, feelings, and emotions creating the context for creativity and innovation - Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying excited, and thinking differently - Mechanisms: tools and processes of creativity; helping individuals incorporate inspiration into the way they work and fostering innovative behaviors - Measurement: qualitative and quantitative assessments providing employees with direction and feedback - Momentum: active reinforcement of the creative behaviors supporting innovation I like Look At More for its immediately actionable framework that encourages and reinforces the behaviors unleashing an organization’s innovative creativity. Additionally, I appreciate the detailed examples Andy provides from his experience implementing the framework at world renown corporations. Besides driving innovation, I believe organization implementing Andy’s methods will also experience an increased level of employee engagement that, in our experience, significantly enhances productivity and the bottom line. Look At More prescribes an immediately actionable method for unleashing employee creativity to support achievement of organizational goals; making it a StrategyDriven recommended read. All the Best, Nathan Ives StrategyDriven Principal
RolfDobelli More than 1 year ago
This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the "chief curator and provocateur" at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building's custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant - in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.