Loose Leaf for ABC's of Relationship Selling

ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service.

The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should b...