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Luxury Online: Styles, Systems, Strategies

By Uché Okonkwo
Hardcover
$69.99
By Uché Okonkwo
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous