Madison Avenue Revisited: The Verdict of the Advertising Industry: Murder, Not Manslaughter.

The explosive book that reveals in detail the astonishing decline of the advertising industry in the digital age — and the management efforts to cover it up!

This is a critical, deep-dive examination into how the advertising industry’s long-term effectiveness has deteriorated under forty years of holding company ownership and dominance. Authored by industry veteran Michael Farmer, the book systematically traces the evolution of media and technology, the rise of internet and programmatic adve...