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Magic Words
By Jonah Berger
Hardcover
$32.00
By Jonah Berger
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A NEXT BIG IDEA CLUB ’MUST-READ’
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect, the foundation of all verbal influence. They’re how leaders lead, salespeople sell, and parents parent. They’re how ...
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