Magical Words That Sell

When it comes to selling products, you have to be careful with your words. You
can’t just pitch a product to your customers using the same tone, mood, and
phrases as you would to make a suggestion to a friend. And you can’t discuss
the features of a product like you might in a letter or an email.
That is, when you pitch your work or the work of another business owner, you
have to choose your words carefully. You have to select words and phrases that
will instruct the reader to think and act in a ...