Magical Worlds of The Wizard of Ads: Tools and Techniques for Profitable Persuasion

by Roy H. Williams

Overview

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third series, with yet more sage guidance and dozen of true fascinating true stories. Drawing on the teachings of his reowned Academy, the Wizard (a.k.a. Roy H. Williams) shares his perspective on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

• How the right and left hemispheres of the brain differently—and how to sneak past the rational left brain to deliver messages to the more open right brain.
• How to access long-term memory to powerfully brand your company, product, or service—and avoid the one fatal error that can cause you mountains of advertising money.
• How to achieve quick sales miracles with advertising hype — and why you should avoid doing so at all costs.
• How to create your own gravity well that gently draws customers in and gradually persuades them to commit

Product Details

ISBN-13:	9781885167521
Publisher:	Bard Press
Publication date:	08/22/2001
Series:	The Wizard of Ads Series , #3
Edition description:	2nd ed.
Pages:	240
Product dimensions:	7.08(w) x 9.96(h) x 0.71(d)

About the Author

A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years.

His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard’s first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader.

With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business.

Known to his readers simply as “the Wizard,” the elusive Roy H. Williams teaches creative thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople around the world. He has written six books, two of which have become national bestsellers.

He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.