Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live

Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live

by Michael Glauser
Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live

Main Street Entrepreneur: Build Your Dream Company Doing What You Love Where You Live

by Michael Glauser


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100 Cities. 100 Entrepreneurs. 9 Keys for Success.

Main Street Entrepreneur offers a unique look at what it takes to create a successful and thriving business. Lifelong entrepreneur, business consultant and university professor Michael Glauser rode 4,005 miles in 45 days, spent 246 hours on a bike seat, climbed 165,748 vertical feet, and interviewed more than 100 entrepreneurs in 100 cities along the way to discover the secrets to entrepreneurial success.

Glauser has distilled hours of interviews and research to present the nine keys for:
  • Building a purpose-driven business
  • Meeting important community needs
  • Developing a supporting cast
  • Working with a zealous tenacity
  • Giving mind-boggling customer service
  • Diversifying revenue streams
  • Giving back to the broader community
  • And ultimately, creating the lifestyle of your dreams

Readers will learn how to achieve their own dreams and won’t need a 30-page business plan, venture capital, or an exit strategy. All they need to do is implement nine keys for success. Not everyone can build a Facebook, Google or eBay, but anyone with passion and tenacity can do what these entrepreneurs all across America are doing.

Product Details

ISBN-13: 9781599185903
Publisher: Entrepreneur Press
Publication date: 05/10/2016
Pages: 216
Product dimensions: 6.40(w) x 9.10(h) x 1.10(d)

About the Author

Michael Glauser, Ph.D., is the executive director of the Jeffrey D. Clark Center for Entrepreneurship at Utah State University, an entrepreneur, business consultant, and university professor. He is the co-founder and CEO of My New Enterprise, an online training and development company. He is also the founder and former CEO of Golden Swirl Management Company and of Northern Lights. Both companies were sold to CoolBrands International. Mike has consulted with numerous corporations in the areas of business strategy, market research, organizational effectiveness, and leadership development. His clients have included Associated Food Stores, The Boeing Company, Department of Workforce Services, Esso of Inter-America, Harmon Music Group, and USANA Health Sciences.

Glauser has held faculty positions at the Universityof North Carolina, Westminster College, and Utah State University. He has designed and taught courses in business strategy, entrepreneurship, management, and organizational behavior. He has published numerous articles in professional journals and magazines, and published two books on entrepreneurship: Glorious Accidents and The Business of Heart. He has appeared on Great Day America, First Business from Washington, The G. Gordon Liddy Show, Voice of America, Good Morning Chicago and Associated Press Radio. He lives in Salt Lake City.

Table of Contents

Prologue: A New Career Path for Our Changing Economy xi

My Entrepreneurial Journey xiv

Why This Book Is Important xvi

A New Career Path xxi

Chapter 1 Our Search for Entrepreneurs on Main Street 1

Main Street vs. Wall Street 4

The TransAmerica Trail 5

Our Courageous Crew 7

Finding the Entrepreneurs 9

Reflection: Personal Inventory 11

Chapter 2 Start with a Clear Purpose 13

Our Mission-Driven Entrepreneurs 15

The Power of Purpose 26

Reflection: Defining Your Purpose 29

Chapter 3 Build on What You Know 31

Knowing Your Industry 32

Our Experienced Entrepreneurs 33

Reflection: Exploring Your Options 44

Chapter 4 Launch Opportunities, Not Ideas 45

A True Business Opportunity 46

Our Opportunistic Entrepreneurs 49

Applying the NERCM Model 57

Reflection: Assessing the Five Factors 59

Chapter 5 Develop Your Supporting Cast 61

Building Your Brain Trust 63

Building Your Core Team 70

Building Strategic Partnerships 75

Reflection: Assessing Your Team Needs 78

Chapter 6 Maximize All Available Resources 85

Effectiveness and Efficiency 86

Our Resourceful Entrepreneurs 88

Capital-Intensive Industries 94

Planning to Maximize Resources 97

Reflection: Strategies for Efficiency 99

Chapter 7 Work with Zealous Tenacity 103

The Two Critical Qualities 106

Our Zealously Tenacious Entrepreneurs 107

Maintaining Your Zealous Tenacity 113

Reelection: Assessing Your Zealous Tenacity 119

Chapter 8 Build a Community of Raving Fans 121

Creating a Tribal Mentality 123

Our Tribe-Building Entrepreneurs 128

The Service Is in the System 135

Building Your Community 137

Reflection: Developing Your Service Strategy 138

Chapter 9 Pivot to Multiple Revenue Streams 141

The Process of Pivoting 144

Our Pivoting Entrepreneurs 147

My Pivot to a New Strategy 155

Reflection: Planning Your Pivots 157

Chapter 10 Serve Your Broader Community 159

Business as a Format for Problem Solving 161

Our Big-Hearted Entrepreneurs 165

Benefits of Serving Your Community 170

A Strategy for Serving Your Community 173

Reflection: Creating Your Community Strategy 177

Epilogue: Building Your Own New Enterprise 179

Applying the Nine Key Practices 182

Paying the Price for Success 186

Creating Your Game Plan 189

Reflection: Building Your Dream Checklist 190

Acknowledgments 197

About the Author 199

References 201

Index 211

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