Make me not me: Product stories as sales driver and identity builder

Do we really need more consumer `stuff'? While most everyone will answer `No,' we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products - in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers' interest?This book provides the answer. It's all about adapting to the...