Make Products That Matter: How to use research, testing and experiments in product development

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in.

"Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-mark...