Making Big Happen: Applying The Make Big Happen System to Grow Big

by Mark Moses, Don Schiavone, Craig Coleman, Chris Larkins

Overview

Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International’s proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.

Product Details

ISBN-13:	9781642253276
Publisher:	Advantage Media Group, Inc.
Publication date:	01/11/2022
Pages:	360
Sales rank:	1,115,433
Product dimensions:	6.20(w) x 8.90(h) x 1.20(d)

About the Author

MARK MOSES is the author of the international bestselling book, MAKE BIG HAPPEN, and the Founding Partner of CEO Coaching International, which has coached more than 875 of the world's top high-growth entrepreneurs and CEOs in over 45 countries. Mark has won Ernst & Young's Entrepreneur of the Year award and the Blue Chip Enterprise award for overcoming adversity. His last company ranked as the #1 Fastest-Growing Company in Los Angeles, and #10 on the Inc. 500 list of fastest-growing private companies in the U.S. CEO Coaching International has appeared in the Inc. 5000 list for the last seven consecutive years.

DOMINIC "DON" SCHIAVONE Don spent more than 30 years leading high-growth businesses using an in-depth understanding of technology with a data-driven "test-everything" philosophy: You can't manage what you can't measure. Don's approach to coaching focuses on three pillars of success: people, process, and systems, in that order. Don currently leads CEO Coaching International as Chief Operating Officer and Managing Director, where he has been a driving force behind the formalization of the Make BIG Happen System over the years.

CRAIG COLEMAN Craig is a highly experienced entrepreneur and chief executive. Over a 20-year period, Craig has built and grown successful companies in both the finance and payment processing industries. Craig has been a frequent speaker at industry conferences and a guest lecturer on entrepreneurship at multiple universities. He is a true believer in the value of coaching, having been a client of CEO Coaching International for six years before joining the firm as a coach and member of the executive team.

CHRIS LARKINS Chris is Senior Partner and Chief Growth Officer of CEO Coaching International. In addition to actively coaching CEOs across industries, Chris is responsible for the firm's growth initiatives, Private Equity, and other Strategic Alliances, and the ongoing addition of new coaches - all of whom, as successful former Presidents & CEOs, have Made BIG Happen themselves. A natural challenger, Chris relishes being told that something is impossible, only to prove the skeptics wrong. He is well known for driving strong revenue and profit growth, developing new and highly effective sales strategies, and taking organizations to #1 in their space.

Table of Contents

Preface xiii

Foreword xix

Part I Overview 1

Element 1 Establish and Maintain the MAKE BIG HAPPEN RHYTHMS to Implement Structure 5

Element 2 Apply the MAKE BIG HAPPEN QUESTIONS to Take Action 9

Element 3 Leverage the Proven MAKE BIG HAPPEN TOOLS to Accelerate Your Success 10

How to Use This Book 12

Part II The Make Big Happen System 15

Chapter 1 Establish and Maintain the MAKE BIG HAPPEN RHYTHMS to Establish Structure 17

Make Big Happen Rhythm 1-Chailenge Core Identity 20

Make Big Happen Rhythm 2-Develop an Annual Plan 64

Hake Big Happen Rhythm 3-Execute a Thirteen-Week March 106

Make Big Happen Rhythm 4-Stay on Track 128

Make Big Happen Rhythm 5-Hold Yourself Accountable 137

Make Big Happen Rhythm 6-Focus on the Outcomes 143

Make Big Happen Rhythm 7-Increase Productivity 161

Chapter 2 Apply the MAKE BIG HAPPEN QUESTIONS to Take Action 191

Chapter 3 Leverage the Proven MAKE BIG HAPPEN TOOLS to Accelerate Your Success 217

Part III Integrating the Make Big Happen System into Your Organization 279

Hiring a Coach 280

Getting Buy-In 285

Starting Midcycle 289

What If I Use Another "System"? 293

Part IV Conclusion-A False Choice 301

Acknowledgments 307

About the Authors 313

Index 321

Editorial Reviews

CEO Coaching and the MAKE BIG HAPPEN SYSTEM played an instrumental role in shaping the way I lead. They helped guide my decision-making for a decade while we continued to double the business every five years. With their help we grew my company from $40 million to $175 million, ranking in the Inc. 500 fastest-growing companies and the 100 Best Places to Work for ten straight years. —RICK STERN, CEO, NITEL

Building my business has been a wild ride, and without a doubt I wouldn’t be where I am today without CEO Coaching International. Using the MAKE BIG HAPPEN SYSTEM we were able to sell the company for a nine-figure sum at a 32x multiple of EBITDA. —SARAH DUSEK, CEO AND COFOUNDER, UNDERCANVAS

My business was a TechStars start-up when I first met CEO Coaching International. While working with my coach, we were backed by Launch Capital and NXT Ventures, closed a $6.5 million round of funding, and grew like crazy. By implementing the MAKE BIG HAPPEN SYSTEM methodology, our platform exploded from 1,000 users to 500,000, and revenue grew 13x in less than two years. Ultimately we were able to sell to a multinational retail giant at an extraordinary valuation.
—VICTOR SANTOS, CEO, AIRFOX

The MAKE BIG HAPPEN SYSTEM has helped me grow my company from $25 million to $200 million in revenue in four years. My coach has helped me conquer my weaknesses and it has been amazing! Thanks to Mark and his whole team at CEO Coaching International.
—YI LI, PRESIDENT, RENOGY

I am intimately familiar with the impact generated by CEO Coaching International, and the amazing success experienced by their clients. Having worked with many of the CEOs who have used the MAKE BIG HAPPEN SYSTEM, I strongly recommend it for anyone looking to manage their business to extraordinary growth.
—SEAN MAGENNIS, GLOBAL PRESIDENT, YPO

It was a terrific journey taking my business from $0 to $120 million. By using the MAKE BIG HAPPEN SYSTEM, we reduced our annual attrition from 19 percent to 3 percent, resulting in a $50 million increase in annual sales in two years and a significantly higher exit to a large private equity firm.
—JIM BENNETT, OWNER, WORLDWIDE EXPRESS

CEO Coaching International has helped us grow our business from $1 billion to almost $20 billion in assets under management. After our recent investment from Bain Capital, Carson Group is now valued at $1.1 billion. The relentless focus and accountability of the MAKE BIG HAPPEN SYSTEM made this possible.
—RON CARSON, CEO & FOUNDER, CARSON GROUP

From the Publisher