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By Brad Parkes

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Overview

Brad Parkes has been involved with membership organisations at the highest levels for a number of years, and has developed a number of tried and tested strategies and approaches which, when applied, will help any membership organisation to flourish.

In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way, using a threefold approach:

The story of a young man, Billy, just starting out on his career, Billy's boss and mentor Alex and a cafe called...

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