Making It Happen: Turning Good Ideas Into Great Results

Making It Happen: Turning Good Ideas Into Great Results

by Peter Sheahan

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Product Details

ISBN-13: 9781935618454
Publisher: BenBella Books, Inc.
Publication date: 04/05/2011
Pages: 324
Sales rank: 1,262,397
Product dimensions: 5.50(w) x 8.20(h) x 1.00(d)

About the Author

Peter Sheahan has spent a decade teaching individuals and companies how to make it happen—how to position effectively in the market and find opportunity where others cannot. Author of six books, including the international bestsellers "Fl!p" and "Generation Y," Sheahan has established himself as a highly successful entrepreneur with his international thought-leadership practice and as the CEO of ChangeLabs, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Sheahan has worked with some of the world’s leading brands in the area of innovation and behavior change, including Google, Goldman Sachs, News Corporation, Harley Davidson and GlaxoSmithKline.

Table of Contents

Introduction: So Now What? 1

Competency 1 Packaging 9

1 The Way The World Really Works 11

2 The Evolution of a Great Idea 21

3 Building a Better Offer 29

Competency 2 Positioning 43

4 The Blue-Flame Principle 45

5 Being Sharp 56

6 Establishing a Compelling Need 80

7 Moving The Market 101

Competency 3 Influence 125

8 Stories and Stuff: Positioning 2.0 127

9 The Buyer 140

10 The Seller 182

11 The Sale 216

Competency 4 Acceleration 229

12 Creating Leverage 231

13 Getting Scale 242

14 Building Platform 253

Competency 5 Reinvention 263

15 You Never Really "Make It" 265

16 Staging Your Revolution (Or Evolution) 275

Conclusion: Go and Make it Happen 287

Acknowledgments 290

Works Cited 293

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