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Management and Creativity: From Creative Industries to Creative Management

By Chris Bilton
Paperback
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By Chris Bilton
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This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative ec...

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BusinessSelf-Help & RelationshipsBusiness Life & CareersManagement & LeadershipBusiness Life & SkillsPersonal GrowthBusiness Skills - General & MiscellaneousManagement - Professional & ReferenceCreativitySuccess, Motivation & Self-Esteem