Management von Kundenfeedback: Integrative Konzeption und empirische Transaktionsanalyse der Erfolgswirksamkeit | Barnes & Noble®

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By Thomas Angerer

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Overview

Die Kundenorientierung spielt für Unternehmen eine wichtige Rolle. In diesem Zusammenhang ist der Umgang mit Kundenfeedback von großer Relevanz. Um in einem immer komplexeren und weniger planbaren Unternehmensumfeld das Management von Kundenfeedback erfolgswirksam gestalten zu können, sollte man bei den Ursachen der komplexitätstreibenden Prozesse ansetzen und das Kundenfeedback-Management entsprechend ausrichten.

Thomas Angerer untersucht die Brauchbarkeit klassischer Konzepte zum Manage...

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