Managerial Economics

Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with new content, including:

• running case study on competition in large language models,
• section on the experience curve featuring semiconductor manufacturing,
• chapter on oligopoly featuring Anthropic, DeepSeek, and OpenAI.

As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics, and uses ac...