Managing Corporate Impacts draws on the insights and experiences of managers from around the world to examine how companies can manage corporate impacts to co-create enduring value for business and society. Corporate impacts - the points at which businesses create or destroy value with others - extend well beyond financial impacts to include the workplace, procurement and delivery of goods and services, and shaping perceptions held about corporate behavior. This book uses simple frameworks to demonstrate why and how today's corporations co-create enduring value with multiple stakeholders simultaneously. By introducing multiplier effects and spillover effects, the frameworks move the attention of management beyond direct impacts to examine indirect impacts that create or destroy value connected to the core of the business. By purposely connecting with stakeholders through information-sharing, and effectively managing myriad impacts along supply and distribution chains, companies are poised to provide solutions and co-create value.
About the Author
Jennifer J. Griffin is Professor of Strategic Management and Public Policy at the George Washington University School of Business, and Director of the Global Strategies Program at the George Washington University's Institute for Corporate Responsibility. She teaches courses on business strategy and public policy, issues management, social impact, and strategic stakeholder management.
Table of ContentsForeword R. Edward Freeman; Acknowledgements; 1. Corporate impacts: focusing on relationships and outcomes; 2. Four mindsets on financial impacts; 3. Employee and product impacts; 4. Information-sharing impacts: redefining 'community'; 5. Combining impacts, net impacts and spillover effects; 6. Multiplier effects; 7. Debunking persistent myths about co-creating value; 8. Anticipating changes in expectations; 9. Convergence: combining issues and interests to co-create value; 10. Aligning initiatives and mechanisms for impact; 11. Integrating global and local impacts in a global economy; 12. The art and science of managing impacts; References; Websites; Index.