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Managing Customers Through Economic Cycles

By John McKean
eBook
$45.00
By John McKean
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This book focuses on the unique knowledge, skills, and underlying disciplines to enable any business to optimally address the distinct customer opportunities, challenges, and risks created as customers’ transition through economic cycles and provides the strategies and detail tactics applied by the world’s most well-known Fortune 500 organizations and innovative small businesses including how they:

  • Tuned their marketing campaigns to economy-specific consumer/business sensitivities.
  • Created ...

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