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Market Grooming: The Dark Side of AI Marketing

By Sumesh S. Dadwal (Editor), Hamid Jahankhani (Editor), Kenneth Revett (Editor)
Hardcover
$115.00
By Sumesh S. Dadwal (Editor), Hamid Jahankhani (Editor), Kenneth Revett (Editor)
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Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, consumer behavior, and market grooming. It delves into the views and attitudes of consumers in t...

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BusinessBusiness - General & MiscellaneousMarketing & SalesCorporate Behavior & ResponsibilityMarketingBusiness ReferenceBusiness EthicsMarketing - General & MiscellaneousMarket ResearchBusiness Research