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Market of One: How your agency can rewrite the rules and create a lasting competitive advantage

By Robin Bonn
Paperback
$24.99
By Robin Bonn
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‘Physician, Heal Thyself!’ Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients’ brands is so averse to differentiating its own. — Rory Sutherland, Vice Chairman Ogilvy UK

The best way to beat the competition is to not have any — to find a space no—one else can occupy. Market of One is a roadmap to get your agency to that rarefied place. — Greg Hahn, Co—Founder, Mischief @ No Fixed Address

The agency market isn’t oversupplied – it’s u...

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