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Market Research Methods in the Sports Industry: Managing Sports Brands
Hardcover
$110.00
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Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans.
In this second edition of Market Research Methods in the Sports Industry, Neven Šerić and Jasenko Ljubica provide a comprehensive elaboration of market research methods used by s...
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