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Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community

Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community

by Nikki Nash


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Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: Pinpoint who wants to pay for your expertise, Discover how to capture your audience's attention, Create a plan for generating a consistent flow of leads, Build your sales system for a sustainable business, Develop a road map for keeping customers year after year, This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

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Product Details

ISBN-13: 9781401961558
Publisher: Hay House Inc.
Publication date: 08/24/2021
Pages: 224
Sales rank: 457,415
Product dimensions: 5.40(w) x 8.40(h) x 0.70(d)

About the Author

Nikki Nash is the creator of the Market Your Genius podcast and founder of the Genius Profit Society, which equips entrepreneurs with the tools and resources they need to share and profit from their talents. She is an international speaker and marketing expert with experience working with such brands as Intel, InStyle, Travel + Leisure, and Louis Vuitton MOET Hennessy.

Table of Contents

Introduction 1

Part I How to Package Your Genius 9

Chapter 1 Success on Your Terms 11

Chapter 2 You're a Genius, Own it! 31

Chapter 3 They've Got 99 Problems, but This Won't Be One 41

Chapter 4 The Path to Profitability 55

Part II How to Promote Your Genius 69

Chapter 5 Just Like Dating 71

Chapter 6 Give It Away Now 85

Chapter 7 Signed, Sealed, Delivered 101

Chapter 8 Test Like a M.A.A.D. Scientist 121

Part III How to Deliver Your Genius 139

Chapter 9 Reputation by Design 141

Chapter 10 The (Social) Proof Is in the Pudding 157

Chapter 11 Bring More A$$es in the Door 173

Chapter 12 Clients 4 Life 185

Conclusion 197

Endnotes 201

Acknowledgments 205

About the Author 207

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