Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community

by Nikki Nash

Overview

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: Pinpoint who wants to pay for your expertise, Discover how to capture your audience's attention, Create a plan for generating a consistent flow of leads, Build your sales system for a sustainable business, Develop a road map for keeping customers year after year, This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Product Details

ISBN-13:	9781401961558
Publisher:	Hay House Inc.
Publication date:	08/24/2021
Pages:	224
Sales rank:	457,415
Product dimensions:	5.40(w) x 8.40(h) x 0.70(d)

About the Author

Nikki Nash is the creator of the Market Your Genius podcast and founder of the Genius Profit Society, which equips entrepreneurs with the tools and resources they need to share and profit from their talents. She is an international speaker and marketing expert with experience working with such brands as Intel, InStyle, Travel + Leisure, and Louis Vuitton MOET Hennessy.

Table of Contents

Introduction 1

Part I How to Package Your Genius 9

Chapter 1 Success on Your Terms 11

Chapter 2 You're a Genius, Own it! 31

Chapter 3 They've Got 99 Problems, but This Won't Be One 41

Chapter 4 The Path to Profitability 55

Part II How to Promote Your Genius 69

Chapter 5 Just Like Dating 71

Chapter 6 Give It Away Now 85

Chapter 7 Signed, Sealed, Delivered 101

Chapter 8 Test Like a M.A.A.D. Scientist 121

Part III How to Deliver Your Genius 139

Chapter 9 Reputation by Design 141

Chapter 10 The (Social) Proof Is in the Pudding 157

Chapter 11 Bring More A$$es in the Door 173

Chapter 12 Clients 4 Life 185

Conclusion 197

Endnotes 201

Acknowledgments 205

About the Author 207

Editorial Reviews

"This book is like sitting down with your best friend who tells you the unvarnished truth you need to hear, followed by the practical advice and loving kick in the pants you need to move forward." — Shelley Brander, CEO of Knit Stars and Wall Street Journal best-selling author of Move the Needle

"The guide you need to turn your passions into a business that makes a lasting impact in the world." — Susie Moore, author of What If It Does Work Out?

"Whether you're looking to create a side hustle or grow your current business, Market Your Genius gives you a step-by-step process for consistently creating clients and customers." — Lisa Sasevich, best-selling author of Meant for More

"Nikki Nash takes the complicated and overwhelming world of marketing and makes it easy to understand and put into action, giving you what you need to turn your passions and talents into a company that makes an impact." — Emily Thompson, author and host of Being Boss podcast

"An interactive discovery tool that brings the truest you and the business you want to build or grow clearly into focus with a proven step-by-step process for amplifying your message." — Nancy Levin, author of Setting Boundaries Will Set You Free

"Market Your Genius gives you the road map for packaging your much-needed wisdom into a profitable business. Highly recommended!" — Kelly Notaras, founder of KN Literary Arts and author of The Book You Were Born to Write

"A simple blueprint for creating a marketing plan that will help you build your audience while creating a community of raving fans in a way that is uniquely yours." — AJ Vaden, CEO of Brand Builders Group

"Whether you are pivoting in business or starting anew, Market Your Genius is an essential part of your entrepreneurial strategy." — Shaunda Necole, lifestyle influencer and creator of Pinterest Marketing Magic

"Market Your Genius will ignite that fire within to go big with your dreams while taking you step by step through the process. Nikki provides what we all need to reach our goals as successful marketers of our unique genius." — Tricia Brouk, international award-winning director, producer, author, speaker, and founder of The Big Talk Academy

"A brilliant marketing mind who is masterful at taking the complexities of growing a successful business and distilling them into a simple, easy-to-follow blueprint that anyone can use to achieve lasting success." — Margy Feldhuhn, CEO of Interview Connections

"If you're ready to turn your expertise into a profitable business, Market Your Genius is your guide for getting there." — Megan K. Harrison, online course consultant and creator of Online Course Academy

"A step-by-step adventure in how to share your talents far and wide—and profit from them—without compromising who you truly are. It's a must-read for heart-centered, integrity-loving solopreneurs and small businesses who are ready to rise." — Annie P. Ruggles, founder of The Non-Sleazy Sales Academy

"Nikki is a fresh voice in this industry who's written a book any entrepreneur could benefit from reading." — Tarzan Kay, founder of Tarzan Kay Global and email marketing expert

"Through Nikki's expression of her real-life experiences and then her keen ability to draw the comparisons, I immediately realized that I need to spend more time in the 'dating phase' of my marketing attempts to get people excited about being in a relationship with me." — Keshia Butler-Thomas, TV host of Stop Surviving, Start Thriving and CEO of Purposeful Life-Solution Focused Life Coaching

"If you've ever dreamed of turning your passion, skills, and gifts into a thriving business as a coach, speaker, author, or expert in an ever-changing world, this is the book that will take you there." — Megan Huber, business growth strategist and co-founder of Structured Freedom, Inc.

"Market Your Genius is not about focusing on what everyone else is doing to grow their business; it's about doubling down on your strengths and using what you've got to grow your business." — Emily Merrell, founder of Six Degrees Society

"Nikki Nash embraces the power of curiosity, simplicity, and passion—three key ingredients necessary for entrepreneurs who want to create more money and impact without the burnout traditionally known to come with those desired results." — Naketa Ren Thigpen, balance and relationship advisor

"The blueprint for sharing your expertise with the world, creating a community of happy customers, and building a referrable brand." — Stacey Brown Randall, award-winning author of Generating Business Referrals without Asking

"Nikki makes sure you not only own the genius you have to offer this world—but that you know how to monetize your change-making brilliance without selling your soul." — Coach Jennie, author of Hilda

"Nikki shows you how to make the hobbies in your life marketable and turn them into consistent income." — Salisha Thomas, Broadway actress and podcast host of Black Hair in the Big Leagues

"A must-read for high-achieving women entrepreneurs who need a marketing road map so they can step into their power as expert-preneurs and attract dream clients!" — Jessica Rhodes, founder of Interview Connections

"With her straightforward storytelling and no-nonsense insights, Nikki Nash makes the complicated or overwhelming easy to understand and implement." — Dr. Erin Martin, physician and international women's empowerment coach

"A must-read if you're ready to get more clients, be known as an expert in your field, and feel confident with marketing visibility." — Louiza Megan, founder of Audacious Mothers

"Market Your Genius takes the mystery out of marketing, offering a GPS for anyone thinking about taking the plunge into entrepreneurship or those stalling along the way." — Nova Lorraine, author of Unleash Your Supernova, founder of Raine Magazine, Pink Kangaru Podcast Network, and co-founder of The Raine School

"Building a business around your unique skill set is the future of entrepreneurship, and Market Your Genius is the perfect guidebook to get you started." — Shannon Siriano Greenwood, founder of the Rebelle Community

From the Publisher