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Marketing Asimétrico
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En este libro fluyen ideas, conceptos e información que ayudarán tanto a los que inician su vida profesional como a los mercadólogos de amplia experiencia.
Marketing Asimétrico es resultado de la vasta trayectoria y los amplios conocimientos de su autor Álvaro Rattinger (Director General en Merca 2.0).
En sus páginas encontrarás un extenso panorama de la situación actual del marketing, una detallada explicación de conceptos tales como asimetría, disrupción, Big Data, Branding, Brand Awareness...
Marketing Asimétrico es resultado de la vasta trayectoria y los amplios conocimientos de su autor Álvaro Rattinger (Director General en Merca 2.0).
En sus páginas encontrarás un extenso panorama de la situación actual del marketing, una detallada explicación de conceptos tales como asimetría, disrupción, Big Data, Branding, Brand Awareness...
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