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Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua
Hardcover
$109.99
By Y. Wang, R. Li-Hua
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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Categories

BusinessManagement & LeadershipInternational BusinessAsia - International BusinessIndustrial ManagementChina - International Business