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Marketing for Health and Wellness Programs

By James Busbin, Donald Self
Paperback
$48.99
By James Busbin, Donald Self
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Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.Important marketing concepts are used to segment the work...

Categories

BusinessMedicine & NursingMarketing & SalesMedicineMarketingClinical MedicineMarketing - General & MiscellaneousPhysician & PatientPublic Health & Preventive Medicine