Marketing for the Mad (Wo)Men of Tomorrow: Strong Brands in a World of Algorithms

In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual reality, augmented reality and chatbots. Where do we go from here? To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers ca...