Marketing für Kunstausstellungen: Grundlagen, Erfolgsfaktoren, Handlungsempfehlungen | Barnes & Noble®

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By Bernd-Holger Köpler

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Overview

Die Verbindung von Kunst und Marketing ist längst kein Widerspruch mehr: Sensationelle Besucherzahlen, riesiges Medieninteresse und Rekordetats einzelner Kunstausstellungen sind deutliche Zeichen für den Wirtschaftsfaktor Kunst. Doch mit der zunehmenden Bedeutung steigen auch die Anforderungen. Marketing für Kunstausstellungen bietet hier Möglichkeiten, Ausstellungen in der Balance zwischen künstlerischem Anspruch und markt- sowie kundengerechter Gestaltung zu verwirklichen.

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About the Author

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Business Marketing & Sales Marketing Marketing - General & Miscellaneous