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Marketing Heritage: Archaeology and the Consumption of the Past

By Yorke Rowan (Editor), Uzi Baram (Editor)
eBook
$52.15
By Yorke Rowan (Editor), Uzi Baram (Editor)
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What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with co...

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