Marketing Inside: How the World's Leading Brands Structure for Agility, Creativity, and Impact

The last ten years have rewritten more marketing rules than the hundred before them combined. Today, it’s not enough to be creative—you need to be structured for it. Not enough to have data—you need to know how to make decisions with it. Not enough to have agencies—you need to know when to bring the thinking in-house.

In Marketing Inside, Greg Paull—cofounder of global consultancy R3—gives you a front-row seat to how leading brands build marketing that matters. From Coca-Cola and L’Oréal to ...