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Marketing: The Basics

By Karl Moore, Niketh Pareek, Marie Parent, Misako Furuya
Hardcover
$233.99
By Karl Moore, Niketh Pareek, Marie Parent, Misako Furuya

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Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.

This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep underst...

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