Marketing Management

Iacobucci’s "Marketing Management," 7th Edition, is designed with you in mind — clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You’ll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, ...