Marketing: Real People, Real Choices, Student Value Edition

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab^™ and Mastering^™ platforms exist for each title, including customized versions for individual schools, and registrat...