Marketing Planning Guidebook: - A Practical How-to Guide on Bridging Silos to Create Rewarding Marketing Plans

This new marketing planning guidebook from Marketing Convergence Solutions shows marketing planners and planning meeting facilitators how to assemble the right planning team, create assignments, train for the planning, facilitate the planning, and use the power of both individual and group thinking to develop a strategic marketing plan that delivers results. Our detailed strategic planning processes and interactive online training can help marketing managers develop marketing objectives, st...