Marketing Plans: A Complete Guide in Pictures
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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.
Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach!
In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm Mc...






















