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Marketing the Moon: The Selling of the Apollo Lunar Program
Hardcover
$29.95
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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been s...
From the B&N Reads Blog
Celebrating 50 Years Since the Apollo 11 Moon Landing
On July 16, 1969, a Saturn V rocket launched from Florida’s Kennedy Space Center carrying the Apollo 11 spacecraft. Four days later, on July 20, Apollo’s Lunar Module touched down on the surface of Earth’s moon, and American astronauts Neil Armstrong and Buzz Aldrin became the first humans to set foot on extraterrestrial soil. Fifty […]
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