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Marketing the Water-Energy-Food (WEF) Nexus: Testing Message Effects with American College Students

By Q.J. Yao
eBook
$129.00
By Q.J. Yao
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This book helps readers understand the persuasiveness of popular message levels (agenda, knowledge, attitude, and behavioral intention) and factors (sidedness, conclusiveness, and gain- or loss-framing) in communicating critical environmental issues, particularly the Water-Energy-Food (WEF) Nexus. The WEF Nexus is a relatively new environmental concept that has been deemed by leading scientists and international organizations as an effective solution to water, energy, and food shortages and...

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Social SciencesMedia & CommunicationsCommunications - General & Miscellaneous