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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
By Jeff Fromm, Angie Read
Paperback
$19.99
By Jeff Fromm, Angie Read
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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
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