Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

by Simona Covel

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Product Details

ISBN-13: 9780814439302
Publisher: AMACOM
Publication date: 05/29/2018
Pages: 256
Sales rank: 1,234,550
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)
Age Range: 18 Years

About the Author

Simona Covel is an award-winning writer and editor. A content strategist with deep expertise in both business journalism and marketing, she has helped countless organizations get noticed in a crowded marketplace. As a journalist, she covered small business and entrepreneurship for The Wall Street Journal, and served as an editor at Inc. magazine.

Table of Contents

Acknowledgments vii

Introduction ix

1 What is Marketing Anyway? 1

2 Define your Brand 9

3 Positioning your Product 19

4 How Much Should you Spend? 29

5 Online Marketing 39

6 Taking it Offline 123

7 Customer Marketing 197

8 Writing a Marketing Plan 205

9 Setting a Budget 215

10 When to Mix it Up 223

11 Finding Outside Help 231

12 Understanding Marketing Software 241

Conclusion 247

Sources 249

Index 253

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