Marktforschung: Methodische Grundlagen und praktische Anwendung | Barnes & Noble®

Successfully Added to Cart

There's still time! Find the perfect Father's Day gift with store pickup | Shop Now

There's still time! Find the perfect Father's Day gift with store pickup | Shop Now

Add Item to wish list Add Item to wish list

By Ludwig Berekoven, Werner Eckert, Peter Ellenrieder

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More

Formats

In stock

This item is currently out of stock online.

Free standard shipping on orders over $60

Select a store to view item availability.

Overview

Das Lehrbuch von Ludwig Berekoven, Werner Eckert und Peter Ellenrieder ist aufgrund seiner übersichtlichen und verständlichen Darstellungsweise das Standardwerk der Marktforschung. Grundlagen, Methoden und Instrumente sowie Anwendungen der Marktforschung werden didaktisch geschickt beschrieben und kritisch hinterfragt.
Insbesondere der angewandten Marktforschung wird bewusst breiter Raum eingeräumt. Anhand einer Fallstudie wird die praktische Umsetzung, beginnend mit der Produktidee über di...

Product Details

Editorial Reviews

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

Arun Gupta, Thomas J. Fewer

Hardcover

$29.00

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

Andrew Ross Sorkin

Hardcover

$30.00

$35.00

Money Unlocked: How to Make It, Keep It and Multiply It: THE NEW YORK TIMES BESTSELLER

Money Unlocked: How to Make It, Keep It and Multiply It: THE NEW YORK TIMES BESTSELLER

Paperback

$18.99

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

The Unreasonable Hospitality Collection

Hardcover

$29.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$18.95

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

Julia Dhar, Kristy Ellmer, Philip Jameson

Hardcover

$35.00

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

Hardcover

$29.00

$32.00

Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Paperback

$20.00

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

Paperback

$16.99

Unreasonable Hospitality: The Field Guide

Unreasonable Hospitality: The Field Guide

The Unreasonable Hospitality Collection

Other Format

$29.00

The Great Train Heist: The California SMART Taxpayer Rip-off

The Great Train Heist: The California SMART Taxpayer Rip-off

Michael J. Coffino

Hardcover

$32.99

Effective: How to Do Great Work in a Fast-Changing World

Effective: How to Do Great Work in a Fast-Changing World

Hardcover

$30.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$9.99

Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Hardcover

$27.00

$30.00

Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

Charles Koch, Chase Koch

Hardcover

$28.00

Planet Money: A Guide to the Economic Forces That Shape Your Life

Planet Money: A Guide to the Economic Forces That Shape Your Life

Alex Mayyasi, Hosts of NPR's Planet Money

Hardcover

$26.99

$29.99

Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Jessica Kriegel, Joe Terry

Hardcover

$29.99

Die With Zero: Getting All You Can from Your Money and Your Life

Die With Zero: Getting All You Can from Your Money and Your Life

Paperback

$19.99

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

Patrick M. Lencioni

J-B Lencioni Series

Hardcover

$27.00

Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

Michele Cagan CPA

Adams 101 Series

Hardcover

$16.99

Categories

Business Marketing & Sales Business - General & Miscellaneous Marketing Business Reference Marketing - General & Miscellaneous Market Research Business Research