Mastering M&A Narratives: A Systemic Approach to Shaping Success Through Circular Storytelling

This book reimagines mergers and acquisitions as emotionally charged, narrative-driven processes rather than linear business events. Challenging traditional models that separate pre- and post-acquisition phases, it introduces a dynamic framework that emphasizes the sequence and emotional impact of acquisition-related communications. At its core is a focus on middle managers—key yet often overlooked actors—whose emotional responses to evolving narratives shape the success or failure of an ac...