Mastering Salesforce Reports and Dashboards: Drive Business Decisions with Your CRM Data

Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Excel. But there's a better way. Salesforce's standard reporting tools provide a rich set of features that, when combined, support a wide variety of analytics needs.

This practical introduction covers all the aspects and features you need to be s...