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Measuring User Engagement

By Mounia Lalmas, Heather O'Brien, Elad Yom-Tov
Paperback
$37.99
By Mounia Lalmas, Heather O'Brien, Elad Yom-Tov
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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technolog...

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ComputersNetworking & TelecommunicationsGeneral & Miscellaneous Networking & Telecommunications